Taking Action on Addiction

Ident animation, titles and motion graphics for the launch of ‘Taking Action on Addiction’.

The Duchess of Cambridge gives keynote speech at the Taking Action On Addiction Launch.

In October 2021, Ant and Dec hosted the charity event to improve understanding of addiction during Addiction Awareness Week.

A group of charities, including The Forward Trust, launched the Taking Action on Addiction campaign today during an event, to drive awareness and understanding of addiction. Hosted by Ant and Dec, The Duchess of Cambridge launched the campaign with a keynote speech. The event screened a short film challenging misunderstandings about addiction.

client: Taking Action On Addiction

project: 2021 launch video


animation director: Graham Smith

motion graphics: Electricpalmtrees

other idents