BT, Black Friday

Motion creative for kinetic typography edited to >>that<< Billie Eilish track.

Tensioned sprung with smooth velocity type animation, triggered sequential text arrangements to the catchy beat of the track.

BT ‘Black Friday’ TVC. 40 second version with cut down versions.

commissioner: Ewanme

client: Flare / AMV BBDO

project: Black Friday


animation: Graham Smith

creative: Flare / AMV BBDO