Seinabo Sey ‘Hard Time’

Music video for Seinabo Sey ‘Hard Time’ (Kretsen Remix).

Ultra bright motion graphics lyric video created using 2d / 3d animation. Minimal polygon backgrounds made from refracted patterns and animating shapes. Foreground lyrics with an
‘In your face’ feeling.

Commissioner: Universal Sweden
Client: Universal Music Sweden
Artist: Seinabo Sey
Track: Hard Time (Kretsen Remix)

Animation Director: Graham Smith
Editor: Graham Smith
Film / Animator: Graham Smith
Creative: Electricpalmtrees
Production: J6 Films